Industry Watch - Apple Announces New TV Service

On Monday in California, Apple announced a range of new services including the Apple TV+ app - a streaming service that it hopes will shake up our TV viewing habits.

Crucially, the app will be available on rival tech companies' smart TVs and includes programming from big players like Amazon and Hulu - but not Netflix. It will roll out in the autumn in 100 countries.

It's reported Apple is expected to spend $2 billion this year on original content; the app will be ad-free, available on demand, and viewable both online and offline.

During the star-studded event, however, there was no indication of monthly subscription prices. And there are questions as to whether Apple can push boundaries and create engaging original content - which has been the foundation of Netflix's success.

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