Broadcast PR: mediamark broadcast - coverage and content
The Geneva motor show opens to the public this week following press days on the 6th and 7th March. My first visit to the Palexpo was in 1998 and several motor shows later we've been fortunate to work - either directly or via other PR agencies - for a number of car brands such as Rolls-Royce, BMW, Mitsubishi, Ford, Hyundai, Lotus and most recently Nissan.
Nissan employs our international broadcast media relations services to pitch their story to TV and online news, business and automotive journalists in several European countries. The brief is to arrange interviews with key Nissan spokespeople, drum up interest in filming at the Nissan stand and distribute video content produced by our client onsite. Tailoring the story in terms of language, relevant country stats and interviewees is essential to the pitch process.
At a large, global event like the Geneva motor show, industry news dominates the agenda. It's vital we can adapt our clients' stories to the bigger picture to pique the interest of journalists. Trump's tariffs, diesel bans and electric vehicles were 2018's significant topics so Nissan made sure their spokespeople could deal with these questions whilst 'bridging' to their own news.
In a noisy media landscape a well planned, targeted and tailored broadcast pitch coupled with quality content can make a difference.
To give you a flavour of various coverage achieved for clients' stories recently, we've edited a short compilation video below.
The edit also includes video content produced for brands as well as some we consulted on, to support product launches and events with the aim of distributing online and to the broadcast media.
If you would like to know more about tailoring your story to the broadcast media and video content production, please call Mark Jones on +44 7967 353 727