Digital Media Glossary

ADT (Advanced Digital Television)
This is a wide-ranging name that includes digital television services, including on-demand, enhanced or interactive television services, and addressable (personal) advertising technologies

An entertaining way to serve up advertising on multiple platforms that expands on the 30-second commercial format. This video content utilises engaging visual techniques, shot by well-known directors, to connect with and entertain the user. The ads usually tell a story and could be compared to short films.

On the Internet, a blog (short for weblog) is a personal journal that is frequently updated and intended for general public consumption. Blogs generally represent the personality and/or occupation of the author, or reflect the purpose of the website that hosts the blog.

Branded Content
This most often refers to either brand-sponsored content or product placement. In the future, this phrase will describe any surrounding or embedded content that has some marketing/product information.

Internet access via cable and DSL. Broadband always refers to a higher-speed connection, which allows for richer content, such as video, to be transmitted.

CRM (Customer Relationship Management)
Creating and nurturing financial, structural and emotional bonds between customers and brands, online and offline.

Enhanced TV (or Interactive TV)
This refers to a television experience that allows the viewer to interact with a broadcast in real time. For example, viewers might have access to additional content, take part in live surveys, or ask questions.

GPRS (General Packet Radio Service)
GPRS is a continuous connection service for GSM, the mobile phone standard for many carriers in most countries. GPRS provides high-speed data services over cellular networks, and requires a GPRS-supported connection. Because of its high speeds of data transfer (56 to 114 Kbps), it is ideal for users wishing to quickly send and receive e-mail or surf the web from their PDA or mobile phone.

IPTV (Internet Protocol Television)
Where broadband meets broadcasting. IPTV uses a two-way digital broadcast signal (sent through a switched telephone or cable network by way of a broadband connection and a set-top box programmed with software that can handle viewer requests to access many available media sources.

M-commerce (mobile commerce)
M-commerce is the ability to sell and buy goods and services, or in other words, make and accept payment, through mobile devices.

A mash-up is a website or application that combines content from more than one source into an integrated experience. Many people are experimenting with mashups using Google, eBay, Amazon, AOL, Windows Live, and Yahoo! Pipes.

A mobisode is a short broadcast television episode available for viewing on phones utilising 3G technology.

P2P (Peer-to-Peer)
Peer-to-peer is a communications model in which each party has the same capabilities and either party can initiate a communication session. Examples are video-sharing websites.

Podcasting/Video Podcasting
Podcasting is the preparation and distribution of audio (and now video) files for download to digital music or multimedia players, such as the iPod. Although podcasts are generally audio files created for digital music players, the same technology can be used to prepare and transmit images, text, and video to any capable device.

Rich Media
This refers to web content that contains multi-media components, such as audio, video or special effects using Shockwave, Flash or Javascript, to create a richer and more engaging user experience.

RSS (Rich Site Summary/Really Simply Syndication)
RSS is a method of describing news or other web content that is available for "feeding" (distribution or syndication) from an online publisher to web users.

Social Networking Services
These are websites that allow for the development of online socially networked communities, based upon personal relationships and shared interests. Examples of online social networks include Friendster, MySpace, Orkut, Tribe and LinkedIn.

Streaming Video
Streaming video is video that is watched while it is being delivered. Streaming is more a property of the delivery system than the media itself. Video can be streamed online, or through mobile services.

3G is a short term for third-generation wireless, and refers to specific developments in personal and business wireless technology, especially mobile communications. 3G includes capabilities and features such as enhanced multimedia (voice, data, video, and remote control) and broad bandwidth and high speed (upwards of 2 Mbps).

Viral Marketing
Any marketing content that propagates itself. For example, when Hotmail users send e-mail, they unwittingly infect the recipient with the tagline at the bottom of the message. Many online guerilla marketing campaigns include viral marketing executions in the hopes that, through online word-of-mouth, users will spread the marketer's message themselves.

VOD (Video on Demand)
VOD refers to the capability of a cable customer to view a piece of video through a set-top box whenever desired. On-demand programming includes movies, TV shows, music videos, trailers, and news segments.

VOIP (Voice Over IP)
A category of hardware and software that enables people to use the Internet as the transmission medium for telephone calls. For users who have free or fixed-price Internet access, Internet telephony software essentially provides free telephone calls anywhere in the world.

A webisode is a single push technology episode of content viewed online. A webisode can be a preview or promotion of a particular TV show, music video, or other show presented from a website using streaming video or other techniques.

Web 2.0
Web 2.0, a phrase coined by O'Reilly Media in 2004, refers to a perceived or proposed second generation of Web-based services—such as social networking sites, wikis, and communication tools that emphasise online collaboration and sharing among users.

A wiki is a server program that allows users to collaborate in forming the content of a website. With a wiki, any user can edit the site content, including other users' contributions, using a regular web browser. Basically, a wiki website operates on a principle of collaborative trust. The term comes from the word "wikiwiki," which means "fast" in the Hawaiian language.


Anonymous said…
Well said.

Popular Posts