Broadcast Trends: Future of news as Netflix plots current affairs programme?
Market Watch's Tom Teodorczuk has reported a source as saying Netflix has 'spotted a hole in the market for a current affairs TV show encompassing both sides of the political divide'.
We know Netflix's recent penchant for satirical news shows but it seems they are also keen to offer a more serious programme.
We watch with interest and no doubt rival streaming giants Amazon and Facebook will be considering similar moves, particularly as Amazon had hoped to take English Premier League football rights in February. They missed out to Sky and BT this time but it is believed the next 18 months are pivotal to tech giants looking to secure sports rights.
In any case, our broadcast PR industry continues to adapt to the changing broadcast landscape - people may be watching less TV on an actual TV set, but the opportunities are ever present as people watch the same and new programmes on various platforms and devices.
All the rules of engagement are still valid: timing, quality, relevance, and so on.
Where audiences are physically following the story and seeing the content is changing but our approach must not.
If you would like to know more about tailoring your story to the fast-moving broadcast media as well as video content production and distribution, please call Mark Jones on +44 7967 353 727