Web video search

Virals and web video are getting closer to becoming searchable thanks to new technologies. These technologies will allow search portals like google and yahoo! to offer related video to consumers carrying out a search.

For digital PRs this is a big step. Think of the potential outreach a web video could have. It’s now not just about uploading to video sharing sites but working with search engines to ensure your video is ‘discovered’ as part of a consumer search.