Social media in PR

The staggering sums of money being mentioned in the same sentence as Facebook and MySpace mean the PR industry can no longer ignore social media’s influence.

Social networking is growing at a
phenomenal rate with video playing a large part (see the success of digg.com).

I recently advised a client to set up a Facebook group which will enable consumers with a certain thing in common to gather and talk. A perfect place to embed an informative video about a new product.

Watch out too for ‘video searching’ which will become a more sophisticated tool and help your online video get found.
Beet.tv has an interesting article about this.

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